Harbor
Sixty seconds of film, cut nine hundred ways. Harbor needed one campaign that could speak to a different city every morning without ever sounding automated.
Brand Systems
We wrote the campaign as a grammar rather than a script — a set of openings, middles and closes that hold together in any order. The result reads as one voice across nine hundred edits, because it is one voice; only the sentence changes.
Digital Experiences
The landing page is the last frame of whichever cut brought you there. Nothing is generic; the film hands you off mid-thought and the page picks the sentence up.
“We asked for a campaign. What we got was a machine that keeps making campaigns.”
Helios Grid
Lead Systems Designer
Motion & AI Design
Every edit is graded from the same reference and scored from the same eight-bar stem, so the nine hundredth cut lands with exactly the weight of the first. The machine does the assembly. The taste is ours.
